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Wednesday, February 13, 2008

Mobile ESPN browsers eclipse PC users and your favorite mobile Web sites

One of the pieces of research I'm just starting is a report on mobile Web sites. In the course of my research, I came up on this piece of news from January:

The biggest upset of this football season may have been Appalachian State University's victory over Michigan. But for the mobile-marketing industry, it came the day ESPN had more visits to the NFL content on its mobile Web site than it did to the same area on its PC site.

[From More football fans hit ESPN's mobile site than its PC pages - RCR Wireless News]

I think everyone now accepts that the number of global mobile phones now easily eclipse the number of Internet users in the world (2.7 billion phones versus 1.1 billion Internet users as of 2006). But many still think that's all about voice communication, not the Internet. But with the advent of first-class Internet Web browsers on platforms like the iPhone, Nokia's S60 series, and others, we're just beginning to see the impact of the mobile Web. My prediction: it's going to be even bigger than the PC Web. And the ESPN watershed moment noted above is just the start.

So here's a question for readers that would help me with my research: What's your favorite mobile Web site? Ideally, it would be a business site (I am, after all, director of Enterprise software, not consumer), but even if your favs are consumer sites, I'd love to hear about them. Leave a comment below, and in the process, tell me what mobile phone browser you are using to access that site. I'll start the ball rolling by saying my favorites on my Apple iPhone are Facebook (amazing functionality for a mobile site), Bank of America (, and FedEx ( -- they always embrace new technologies quickly). What are yours?

1 comment:

Anders said...

Facebook for the iPhone proved to me how powerful this could be. Others I use on the iPhone are (while the likes of flickr and nytimes drag their feet on their own iPhone apps) and (the Gmail and Reader apps don't look the best but are functionally excellent)